John is someone that I have learned a lot from when it comes to building my own brand. His first book is a great read, you can sit and read it all in a sitting, or you can consume it in bit-sized pieces. Don’t believe me? Go check it out here: Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition.
What’s one thing that you can do for your brand today?